Key representatives from the city of Jeffersonville will present on the Big Four Bridge project at Ball State University’s 2014 Primacy of Place conference (PoPCON) on October 16 at the Sheraton Indianapolis City Centre in downtown Indianapolis. Organized by Building Better Communities (BBC), Ball State’s outreach and engagement division, the conference brings together business and civic leaders to explore the art of developing, attracting, and retaining talent through quality of place initiatives.Bridge-web-res

Jeffersonville received a 2014 Primacy of Place Community Award for building a new pedestrian bridge spanning the Ohio River and re-vitalizing its historic downtown. During the conference, representatives will share their insights and best practices with community leaders from across the state.

“It is a priority for us to provide a space where communities can share their hard work and learn from one another,” said Dick Heupel, Director of Community and Economic Development at Ball State. “The prosperity of our state depends on the successes of individual communities in areas such as education, wellness, arts integration, civic engagement, readiness for change, governance and design. Attention to quality of life is essential for attracting talent, which in turn attracts businesses and strengthens economies.”

The 2014 Primacy of Place conference will include keynote presentations by Aaron Renn, an opinion-leading urban affairs analyst and entrepreneur; Ed Burghard, creator of the Strengthening Brand America Project, helping economic development professionals apply product and corporate branding to market communities for capital investment; and Mike Langellier, President and CEO of Techpoint, Indiana’s statewide technology initiative.

To receive more information and to register for the conference, call Krista Flynn at 765-285-5679 or visit

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